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A Cross Platform Mobile App Development: How It can Change Your Business Strategy

Aug, 2022

In today’s fast-paced world, a cross platform mobile app development business is exploding. Now and again, app developers are exposed to new trends, technologies, and techniques. Today, deciding to cross platform mobile app development is straightforward; however, determining the optimal approach is not. The development method (depending on the requirements of your application) can make or destroy your application. As a result, choosing the appropriate strategy to cross platform mobile app development becomes important for organizations to flourish.


The cross-platform method has emerged as the unmatched alternative for organizations developing Android and iOS apps on a shoestring budget. Indeed, about one-third of developers, according to Statista, employ cross-platform technologies or frameworks.

The evolution of mobile technology and the internet network has resulted in the creation of numerous fantastic applications. Cross platform mobile app development is the process of creating mobile applications that run on several mobile platforms. It entails developing a code foundation for goods that will run on a variety of mobile operating systems. Initially, developing new mobile applications was difficult due to developing a backend that functioned across many platforms.

The cross-platform trend began with mobile applications. Cross platform mobile app development can take the form of producing an app that can be distributed across many native platforms or developing an original program for a native platform, such as Android, Windows, or iOS. Numerous manufacturers desire to have a centralized code database those multiple operating systems can access. As with mobile operating systems, this platform has some issues, which means that the application must also be updated to ensure compatibility with the new system. Businesses can swiftly and cost-effectively develop app solutions (for Android and iOS) using a cross-platform mobile development methodology.

How Is Cross-Platform Application Development Defined?


Cross-platform application development is the process of creating a single application that runs smoothly across several operating systems (mainly Android and iOS). In other words, the cross-platform strategy enables developers to create mobile applications that work flawlessly across many operating systems. Overall, the cross-platform mobile development strategy adheres to the “Write Once, Run Everywhere” (WORE) philosophy for developing mobile apps and avoids the need to construct separate Android and iOS versions. This is one of the reasons why startups should consider developing cross-platform applications.

Popular Businesses Have Invested in a Cross-Platform Approach: Businesses have embraced this strategy because it enables them to save time, money, and effort. Several industry titans, like Instagram, Wix, Walmart, Bloomberg, SoundCloud Pulse, and Google Ads, have already realized the benefits of cross-platform development. As a result, you should also look for a reputable cross platform mobile app development company to help you create a high-performing hybrid software and maximize your return on investment.

Native vs. Cross platform mobile app development

The internet is awash with debates over native vs. cross-platform application development. The argument between native and cross-platform programs has long been a source of contention among specialists. Some experts prefer the native app development strategy, while others prefer the cross-platform app development method.


Native app developers build different codes for iOS and Android apps to provide the best possible experience for users; however, cross-platform development adheres to the “write code once and run it on many OS” philosophy.

There is no way to proclaim a clear winner in this competition. You cannot declare one technique to app development to be the “world’s greatest.” Businesses can (and should) choose one of these to differentiate themselves from the competition, depending on the requirements. Several key advantages of cross-platform mobile development include the following.

The Top Business Advantages of Cross platform mobile app development

Increased Audience Reach

Cross platform mobile app development enables you to create an app and distribute it across many platforms, including the web. This means that businesses may target both iOS and Android platforms with a single app, thereby expanding their audience reach and attracting users worldwide. Increased audience exposure results in increased user numbers, which ultimately results in increased profit.

Reusability of Code

While building solid, reusable code is a good habit for developers, it’s much better when it only needs to be done once. As previously said, the cross-platform software development strategy adheres to the notion of “write once, run everywhere.” Developers can reuse a single piece of code and avoid building fresh code for each platform when using a cross-platform approach. It enables developers of mobile applications to save time and companies to save money.

Rapid Development

Due to increasing competition and user expectations, businesses must release apps quickly while keeping a high level of quality. Cross-platform development enables developers to minimize time to market through rapid deployment due to the shared codebase. Additionally, if a business desires a minor update to the app, it is simple for developers to make the change in a single line of code.

Design Uniformity

Cross-platform apps enable consumers to recognize the user interface elements quickly. Additionally, anticipating their impending interactions across several platforms. Cross-platform application development tools enable developers and designers to create a more consistent UX/UI that app consumers can experience smoothly.

Native Similarity of Experience

Businesses prefer native application development due to its superior performance. Ultimately, the primary goal of cross-platform technology is to create native-like applications. When utilized properly, hybrid apps may also match the performance of native apps thanks to improved technology and tools.

Economic development

Native applications are costly. Why? Businesses must engage two distinct developers to create Android and iOS applications. However, using a cross-platform app development method, a single piece of code is sufficient to run on different operating systems. This means that firms simply need to hire one developer who will write a single piece of code and deploy it globally. This saves developers time and businesses money, resulting in a higher return on investment.

Simple Implementation of Updates

Numerous technologies, such as PhoneGap, Flutter, and React Native simplify developing changes/updates. Employing such technologies and techniques speeds up app creation and simplifies the process of syncing changes across all mobile devices.


By integrating multiple platforms into a single code base, cross mobile apps have proven cost-effective for most enterprises worldwide. Due to the advancement of cross-platform mobile application development, businesses may now invest only once in developing their app. This is advantageous compared to prior eras when significant resources were required to develop new tools and technologies regularly. Businesses are not required to develop new applications for each platform independently. The code is generated once and can be translated into a variety of programming languages by the programmers. Additionally, the primary code is reusable for all cross-platform programs that support OS.

Utilize Reusable Codes

Another advantage of the cross platform mobile app development network is the reusability of the codes. Rather than writing fresh code for each platform, programmers can reuse the same code for all possible platforms. This also saves time and resources by avoiding the repetitive job of developing codes. Software developers have also benefited from code reuse, and everyone can attest to the benefits of code reuse when producing software. Reusing codes simplifies the process of deploying and maintaining codes, hence reducing task duplication. This is a significant benefit to the business, as it saves both time and resources.

Plug-Ins Are Easily Accessible

One of the best features of cross-platform mobile application development is the ease of accessing plug-ins, which simplifies the entire development process. There have been numerous technological advancements in the new world which can be utilized to access certain plug-ins conveniently. These technologies provide a cross-platform solution, making it easier for Mobile App Development Companies to make necessary changes. This means that standard linkages, such as APIs, can be used across many platforms and that adjustments can be made quickly and easily. This is advantageous since it is the consumption of resources you are aware of and their translation into other platforms, making it easier to sync updates across several mobile phones.


A critical factor to consider while developing any software or application is the user experience. By utilizing cross-platform mobile development, the application’s general appearance can be maintained across numerous platforms. It is highly difficult and inefficient to utilize multiple methods to access the same app across multiple mobile devices. Users would prefer to use a similar app across multiple devices. This is made more difficult because clients use a variety of platforms, including iPhone, Android, and Windows. As a result, it is the cross-platform mobile app development company’s responsibility to ensure that the app has a better appearance by utilizing a single codebase for producing cross-platform applications.

Rapidly Growing

Cross-platform mobile application development is an example of an inverted proportion. This is because the greater the competence of the mobile development companies, the faster they can produce the product. The code is created once and then reused by other mobile developers to translate it to numerous native platforms. When a single script is provided, developing an application is extremely simple. The product is designed swiftly, allowing it to reach the market sooner than anticipated. Rather than generating several codes for numerous platforms, save time by establishing new cross platforms. A shorter development period offers the advantage of obtaining market control, as the product will be available to consumers sooner.

Appropriate for Prototyping

Creating a completely functional prototype is a significant approach for companies seeking to bring their concept to market. A cross-platform mobile app developer works diligently to guarantee that the product is developed quickly, allowing consumer feedback. This is advantageous since it enables the product to establish a foothold in the market. It is critical to ensure that your product is the first to market so that no one else can take advantage of your opportunity. By providing feedback on the platforms, the mobile app development business may go back and correct any errors made during creation or add additional features to satisfy its consumers.

The cross platform mobile app development strategy has been widely used by developers worldwide due to its ability to expedite and simplify the development process. The benefits of cross platform mobile app development are vast and outweigh the negatives. The mobile application development firm can design an application in a single language by creating a cross-platform application. It is far more prudent to use a single piece of code to design your application that can be used on multiple platforms rather than developing fresh codes daily for the numerous platforms available.

Hombolt combines a diverse set of skills in design, behavioral science, usability, analytics, marketing, and brand creation to offer businesses holistic custom development solutions for Web Design, Web & Mobile Development, Remote IT Infrastructure Management, Software Development, Managed IT Services, Cloud Consulting, Internet Marketing, and Branding.

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