Hombolt | Advanced Custom Software Technology For Less

7 Different Ways Mobile Enterprise Application Can Boost Your Business Growth

Aug, 2022

Businesses and service providers are rapidly adopting mobile enterprise application. From e-commerce businesses and payment institutions to food delivery and healthcare, there is almost no industry in which mobile enterprise application have not demonstrated their marketing worth or established themselves as a necessary component of good consumer communication. They are always with us and can be used at any time to gather pertinent information. That is why organizations may use them to accelerate their information flow and corporate fuel growth.


Historically, the digital transformation of large businesses was linked mostly with enterprise software such as custom ERP systems or CRM apps - hefty software that was typically accessed only on a laptop and had an abysmal UX and UI.

Modern business is dynamic and fast-paced in terms of transformation.

Employers should also be extremely mobile to get information, communicate, and make database changes swiftly. A mobile enterprise application can be used for various purposes, including customer service, sales enablement, messaging and collaboration, and field service.

Businesses seeking to maintain a competitive edge should also consider custom mobile enterprise application development, as it will be a source of competitive advantage shortly.

Advantages of Mobile Enterprise Application


Businesses can gain in a variety of ways from a mobile enterprise application. The reasons given below will help you understand the benefits of the mobile enterprise application we're discussing. Consider the following ways mobile enterprise application can help your organization flourish.

Increased efficiency of processes

Numerous firms and small businesses strive to be lean, implying they wish to eliminate inefficient procedures to increase efficiency. To genuinely become a lean organization, you must analyze your current operations and identify practices that can be optimized. Using a mobile enterprise application might assist you in gaining a better understanding of your company's workflows. You can track how much time team members spend on specific tasks. You can determine which resources are required to meet the organization's KPIs and which are redundant.


Mobile enterprise application is the optimal way to begin the research process because they capture a wealth of useful data. These applications also provide real-time data. It is an extremely effective tool for lean management.

Innovation as a means of achieving a competitive advantage

Large corporations frequently struggle to keep up with an ever-changing industry. They wish to remain inventive, yet startups can outperform them as highly organized regulations, and procedures constrain large firms.

That is why small and nimble businesses have become a catalyst for market transformation. They rapidly develop new products and services. They rapidly test and rapidly implement novel methods of client contact. It is a genuine danger to established businesses. The solution to this challenge is for large firms to create inside startups to remain competitive.

Expedia, a multi-national travel technology company, is the best example of a successful internal startup. It began as a division of Microsoft in 1996 as an online experiment by the Redmond behemoth. It became an independent corporation in 1999 and has continued to expand since then. Expedia has even launched its internal businesses, such as TripAdvisor, Hotels.com, and trivago.

Merck is another example of a huge and established firm fostering new ideas. The company was established 350 years ago and had a track record of successfully harvesting new ventures. It operates The Merck Innovation Center in the heart of its Darmstadt headquarters. There, Merck employees collaborate with external startups to foster new ideas.

Additionally, Sony has its innovation initiative, known as the Sony Startup Accelerator Program. It began in 2014 to foster staff innovation and risk-taking. 34 ideas have been fostered thus far, 14 of which have developed into new enterprises.

What role does enterprise mobile application development play in corporate innovation initiatives?

They can cultivate an internal community of innovators, encourage conversation about critical issues, and serve as a platform for crowdsourcing new ideas. Applications created as part of such projects or internal tools can also be spun off into distinct businesses, as TripAdvisor and Slack have done.

Expanding the reach of existing target groups

Additionally, you can utilize proprietary company mobile enterprise application for external reasons. Businesses can use them to communicate with their users and customers. Given that the great bulk of internet consumption occurs via mobile enterprise applications, providing clients with relevant and timely content is critical. Well-designed applications can increase user engagement and loyalty.

L'Oreal is an excellent example of a company that leverages a small number of mobile apps to communicate with and engage customers. ModiFace, a developer of augmented reality and artificial intelligence solutions for the beauty industry, was bought by the corporation. ModiFace's technology has been included in two of the company's apps: Style My Hair and My Skin Track. Thanks to 3D modeling, users of the first app can see how they might look with different hair colors. The other app makes use of artificial intelligence to perform skin analysis. Additionally, L'Oreal utilizes a mobile application to keep stakeholders informed of the organization's financial results.

Providing a superior overall client experience

Mobile enterprise application provides convenient access to information about users and customers. Customer service and sales representatives can use mobile apps in-store to handle clients' demands more effectively. They can service and engage with consumers more efficiently with faster access to consumer and company data.

Employees can create personalized experiences for clients using the information available via a mobile app. They may see which products or services are of interest to them, what they previously searched for, and what they ultimately purchased.

This level of customization enhances the likelihood that the customer who received the customized offer and brand experience will become a loyal customer and return for additional purchases. Additionally, it serves as a tool for word-of-mouth marketing since satisfied customers are more inclined to promote your products or services to others.

Increasing employee productivity

We use smartphones because they are the most personal devices we own. We make good use of them in our personal lives, and they are becoming increasingly crucial in our professional lives. Because the modern workforce is mobile, businesses should develop applications that assist employees in doing daily tasks.

Employees can utilize mobile enterprise application to transfer critical data directly to the central database or to report any problems or concerns. A mobile application can act as a portal to business systems. Mobile devices can be used to approve budgets and activities swiftly, regardless of whether the manager is on-site or off-site.

Keller Williams, the world's largest real estate company, recently launched a suite of apps to assist realtors in streamlining their operations and increasing their efficiency. Command, an AI-powered client relationship management system, and Command Mobile, a personal assistant app that assists agents in managing their sales, are among the apps published thus far.

The latter is solely a mobile application that enables realtors to perform their duties on the move and avoid spending valuable time manually handling work from the office. Because of that, they are far more efficient at their duties, and the sales pipeline becomes significantly more streamlined. Additionally, it has resulted in Keller Williams being dubbed one of the industry's most inventive companies, keeping them well ahead of the competition.

Enhanced employee satisfaction

Additionally, enterprise mobile apps can be used to increase employee engagement. Within reach of their cellphones, information may provide employees with real-time insights into the corporate process, strategy, and performance. It helps employees comprehend their role in the larger business picture and can help strengthen the employee-employer connection.

Through the use of a mobile enterprise application, businesses may engage their employees in various activities. For instance, you can utilize an application to conduct polls of employees regarding significant initiatives and strategic choices. It's a natural way for the mobile workforce of the current era to participate in debates and knowledge-sharing projects.

Improving data and information access

Additionally, business intelligence solutions can be repurposed as a mobile enterprise application. Managers and C-level executives, like ordinary employees, increasingly rely on their mobile devices as a source of critical information. Many company leaders are abandoning PCs in favor of smartphones, and they anticipate that corporate software development will follow suit.

Business intelligence mobile apps powered by analytics and data teach enterprise leaders about marketing possibilities and inefficiencies that may be solved. These solutions apply to all businesses, including manufacturing, retail, numerous services, and e-commerce.

Enterprise mobile applications serve as the data's interface. Corporations and small enterprises collect various data and attempt to transform it into useful tools for decision-making processes.

A business-critical app loaded on a device you constantly have in your pocket can assist you in managing your firm. After all, big data is about business, not data.

The mobile enterprise application battle

While the ways listed above are persuasive, the reality is that large enterprises struggle with the successful implementation of a mobile enterprise application for various reasons.

According to Gartner's research, only 32% of firms who develop mobile apps do so first and foremost for mobile. Worse, new enterprise-developed apps have had little impact on digital transformation procedures.

The primary reason for this is very simple: most businesses are attempting to replicate web-based content and solutions on mobile devices, which results in poorly designed apps with terrible UI and UX.

While mobile enterprise application development is undoubtedly tough for large businesses, the number of reasons to take on this challenge much outweighs the hurdles.

Organizations must learn from innovative consumer apps to successfully transition corporate apps.

And to do so, companies must seek assistance from sources other than their own IT departments, relying on the experience and understanding of external professionals. It is critical to locate specialists like Hombolt who can provide full-stack mobile development services, from process analysis to digital strategy consulting and execution.

There are numerous rules and requirements that your agricultural software solution must adhere to. For instance, the FDA, the FSIS, the EPA, the NPDES, or the GHGRP. Hombolt emphasizes the highest level of security that is compliant with most government agencies.


  • Technology
  • News
  • Coding